Athleisure is currently the hottest thing in the apparel industry. Athleisure combines an athletic flare with lux leisure. The days of athletic clothing being hidden behind the gym doors is long gone. You can wear athleisure almost anywhere, for a multitude of occasions. From your morning yoga sesh, to lunch with the girls, or even out to cocktails – athleisure apparel can be tweaked to be your perfect outfit all day long. It may be sport inspired, but athleisure should still be stylish and chic.

Not only is this trend practical, but it’s also fashionable. You’ll like the way you look, and love the way you feel. Like the Jofit brand, the athleisure trend is built for you and your lifestyle. The key to this trend is that the garments address the form of your body and conform to YOU rather than restricting or hiding you.   

 “The 5 Golden Rules of Athleisure” as told by Vogue, and how Jofit can help you follow them:


Keep up with the seasonal trends: Jofit releases new collections on a bi-monthly basis that reflect the latest fashion trends. Not only do we reflect this fashion forward attitude in our collection items, but we incorporate key attributes of the latest trends throughout all our athleisure and sport wear. We reflect with season’s hottest colors, styles, and patterns across all our new arrivals.


Invest in pieces that mix function with fashion:  In athleisure, performance fabrics are a must. At Jofit, we know the garment isn’t right unless it starts with the right fabric. All Jofit’s apparel is designed with premium performance fabrics that are quick drying, with moisture wicking technology to keep you confident and comfortable throughout your day.


Accessorize appropriately: Sometimes, it only takes one simple accessory change or addition to your outfit to take your outfit from “gym to street.” Jofit has a series of layering items in addition to accessories to help you create your perfect athleisure look. Hats, and belts are a few to look for!

Dress for the occasion: Jofit has a series of garments that could be dressed up or down, depending on what occasion you’re dressing for! The simple addition of a cardigan over your graphic t-shirt or the addition of an accessory could help elevate your look while on the go.


When in doubt, stick to neutrals or one or two bold patterns: Jofit has bold patterns to help spice up your athleisure look. We make it easy for our items to flow seamlessly together, or to incorporate into your existing wardrobe.

Do's and Don'ts:


  • Mix and match! See some of our favorite combinations in our lookbooks.
  • Rock your sneakers! Even with dresses or skirts.
  • Blend pieces like cardigans with chalet pants! Totally comfortable while maintaining a sleek chic look.
  • Dress up those leggings!


  • Abandon your signature style, incorporate your athleisure style with what you have or what you’re attracted to!
  • Wear anything old, try to keep your athleisure look on trend!
  • Don’t overlook the addition of accessories and simple jewelry additions.