Fitness Fashion Trend: Transitional Pieces

Thursday, March 24, 2016 | Posted by Lauren Ray | 2 Comment(s)


Now trending in fitness and fashion - multi-functional pieces! See what we love about this trend and the transitional pieces we've designed to cater to an action-packed lifestyle.

Gone are the days when workout clothing was strictly meant to be worn at the gym.  Women want pieces that can seamlessly transition from the gym, to the grocery store, to a casual restaurant and beyond. For this reason, the demand for multi-functional pieces has skyrocketed.

The biggest trend in workout clothing are transitional pieces. On runways across the world, you'll find pieces in active collections that seamlessly cross over into the worlds of day and weekend wear.

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Introducing New Jofit Womens Fitness Apparel

Friday, August 8, 2014 | Posted by Joanne Cloak | 0 Comment(s)



Jofit is developing a line of women's fitness apparel that will be released July 1, 2015. The Jofit women's fitness clothing line will include compression tights with rear pockets to cover tush mush, longer and looser running shorts that even I (a 52 1/2 yrs old) can wear, and a looser fitness T-shirt with a longer scooped hem for full coverage. we're also very excited about our new fabrication for the fitness tops using the Jo4T yarn technology. The Jo4T yarn technology is a unique cross section of lightweight yarn that creates micro-climate areas for regulating body temperature, and provides better moisture management for active women. Lightweight fabrics hang nice and loose and don’t cling. The thought of getting out of bed to work out (whether it be the gym, yoga, crossfit, golf or tennis) is much easier when you have something cool and flattering to pull on. You're welcome!

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Spot Reduction: No longer a myth, just a waste of time

Sunday, February 16, 2014 | Posted by Kelly Nyers, Jofit Intern & Personal Trainer | 0 Comment(s)

As a personal trainer and group exercise instructor, many of my clients ask for specific exercises to “lose the love handles” or “get a flat stomach.” I always respond with the same answer: only doing exercises that isolate one area is a waste of your time. There is no quick fix. You can’t pick where you gain weight, and you can’t pick where you lose it either. If it were that easy, everyone would be walking around with a six pack of chiseled abs and tight glutes. Here are 6 tips to eliminating your trouble areas correctly:

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