At Jofit, with each new collection release comes research and redesign. Our focus is always on the correct fit and feel, so our ladies can feel as great as their game! However, we also want to ensure our girls are also on trend, and can feel confident on the course rocking current fashions that are popular accross the industry. So, this Summer and Fall we spared no expense in making sure your wardrobe fits, flatters, feels great, looks absolutely beautiful, is hip, and of course... fun! 

For our Limoncello Sport collection available July 10th,  you can see Summer 2017 Fashion Trends through our choice of color and printed golf apparel.

(Left: Chloé, Bottega Veneta)

According to Vogue’s “Spring/ Summer Trends 2017”, “Summer 2017 looks bright” with yellow being an extremely popular color choice for this season. The brighter the yellow the better! Yellow also flatters a large range of skin tones, and is a bold (concealing) pop whether you're on the course or in the clubhouse.  In Limoncello we have a number of new styles available in Vibrant Yellow, such as some of our best selling golf polos, and our new Kelly Skort available in long and short lengths for our taller or petite golf girl.

(Left: Michael Kors Collection, Balenciaga)

Flower prints are always a go to for spring fashion, but this year the 70’s are making a come back with bold all over floral prints for the summer and fall months. We we’re able to incorporate this fashion trend in an artistic Phoenix Watercolor flower inspired abstract print that can be found throughout Limoncello sport. These printed styles are sure to be an absolute hit! Try wearing our Tech Cutaway Polo and Mina Skort for a gorgeous print on print look!

(Left: Emilo Pucci, Prada) 

(Left: Etro, Gucci) 

This Fall, lively colors and vivid patterns are going to be win! In September, we will be releasing our Paloma Sport collection. Vogue tells us that pink (one of our favorite colors) is going to be all the rage. You’ll find our gorgeous new color, Begonia, throughout our sportswear! Begonia is a light pop of pink compliment to our new Aurora Stripe. Our new stripe is also fashion forward with a 70’s and folk inspired flare! Feel peace, love, and happiness in these gorgeous Jofit origionals. Stay tuned for more high fashion inspired preimum women's sport apparel! 

To see the rest of Vogue's 2017-2018 trends, click below:

28 Spring/ Summer 2017 Trends

26 Fall/ Winter 2017/ 2018 Trends